ART FUND_ /

_{Competition:

- Adobe Illustrator

- Adobe InDesign

- Adobe Photoshop

Brief / To create a digital campaign that inspires university students to buy a Student Art Pass in the autumn term ready for their year ahead.

Solution / I wanted to express individuality and uniqueness within the arts, exploring the use of user-generated code to create graphics for the campaign. By inputting their name, the user randomly gets generated a design which can be used within their own student art pass or as a personal background. This developed into a colourful and expressive campaign for social media outputs but could also be used in the physical world through visual merchandising or promotional posters.

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