ART FUND_

Set by YCN, the brief was to create a digital campaign that inspires university students to buy a Student Art Pass in the autumn term ready for their year ahead.

I wanted to express individuality and uniqueness within the arts, exploring the use of user-generated code to create graphics for the campaign. By inputting their name, the user randomly gets generated a design which can be used within their own student art pass or as a personal background. This developed into a colourful and expressive campaign for various social media outputs but could also be used in the physical world through visual merchandising or promotional posters.