AXEL ARIGATO is a swedish brand known for crafting a diverse collection of elevated classics centered around footwear and their social campaigns/events.
They recenctly celebrated their
10th anniversary with a series of events and created a digital campaign looking back on the past decade’s most memorable moments. They recently had a new store opening in Covent Garden to celebrate as well as in NYC; both with their own campaign idenities.
My involvement was working with Axel Arigato’s internal design team to help develop both campaigns; creating title animations and other motion
elements across their social and digital platforms.
Freelance (2024)
Creative Director: Jens Werner
Senior Designer: Gemma Hockaday
Photography ©AXEL ARIGATO
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