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Brief / Use the BBC to create a new intersection of physical and data - D&AD: Newblood 2020

Solution / The speculative platform BBC X uses Augmented Reality to create immersible and interactive experiences using BBC’s catalogue of educational and entertainment media outputs. Working in a group, we designed the visual identity for both the app and marketing alongside testing AR experiments. We wanted to utilise AR as a new way of communicating to our audience of 16-24 year olds, potentially changing the possibilities of future entertainment through positive data usage and creating a new intersection between the physical world and data.


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