Augmented Reality was used in this project to create immersible and interactive experiences using BBC’s catalogue of educational and entertainment media outputs. Working in a group, we designed the visual identity for both the app and marketing alongside testing AR experiments. We wanted to utilise AR as a new way of communicating to our audience of 16-24 year olds, potentially changing the possibilities of future entertainment through positive data usage and creating a new intersection between the physical world and data.
Video: Gabrielle Ngoo
AR/VR: Matt Richmond
Design: Lilla Cseh UX/UI: Heike Heinze