BBC X
︎︎︎ Branding
︎︎︎ UI/UX Design
Augmented Reality was used in this project to create immersible and interactive experiences using BBC’s catalogue of educational and entertainment media outputs. Working in a group, we designed the visual identity for both the app and marketing alongside testing AR experiments. We wanted to utilise AR as a new way of communicating to our audience of 16-24 year olds, potentially changing the possibilities of future entertainment through positive data usage and creating a new intersection between the physical world and data.
Project Team
Video: Gabrielle Ngoo
AR/VR: Matt Richmond
Design: Lilla Cseh
UX/UI: Heike Heinze
![](https://freight.cargo.site/t/original/i/b4f224506d29a7e77d9643ab28cd62a74619a77111dda63d8ce29fca8edf212e/ex.gif)
![](https://freight.cargo.site/t/original/i/6035b8e613f9615156c2879e549bd04585b041f2ffe28ce3ad1ef70bb32728df/FINALUNDERGROUND.png)
![](https://freight.cargo.site/t/original/i/c65029c3de055d0d6339c8ae841d5e3e8cab4285b2b937df04c1b3bccb6d5ef8/BBCX1.jpg)
![](https://freight.cargo.site/t/original/i/4523496498d16ec93f898ee9dc596c862d6fbd39b3abaab865438a9f3978084f/BBCX2.jpg)
![](https://freight.cargo.site/t/original/i/8666f2461660865a4649e60340083ed9de5d932698cc4675b85a3b733a92cadc/BBCX3.jpg)
![](https://freight.cargo.site/t/original/i/f5d48ea6af4e8443883ed66bd86613cb31d00006b17bafe2f343b911cbb6cb39/1.png)
![](https://freight.cargo.site/t/original/i/ece55e5367c81dcf0697005124e40c77cfdaebf83056637a52bb386a798b3f34/iPhone6Plus-landscape-mockup.jpg)
![](https://freight.cargo.site/t/original/i/6306c2e7877496c442a68f969968e39e74311a61e42c657224fdac0dfb3ee08b/d-ad.jpg)