BBC X



︎︎︎ Branding 
︎︎︎ UI/UX Design



Augmented Reality was used in this project to create immersible and interactive experiences using BBC’s catalogue of educational and entertainment media outputs. Working in a group, we designed the visual identity for both the app and marketing alongside testing AR experiments. We wanted to utilise AR as a new way of communicating to our audience of 16-24 year olds, potentially changing the possibilities of future entertainment through positive data usage and creating a new intersection between the physical world and data.

Project Team

Video: Gabrielle Ngoo
AR/VR: Matt Richmond
Design: Lilla Cseh
Animation: Heike Heinze





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