G.F Smith introduces the Colour of the Future survey, aimed at addressing the diminishing vibrancy and mono-chromatic world in which we live in. The prominance of neutral tones is on the rise worldwide, from domestic settings to professional environments and natural landscapes.
Working alongside G.F.Smith and Made Thought, we created a campaign to engage audiences in the world with the interactive digital survey promting users to choose their colour of the future, their thoughts surrounding their choice and how that compares to other peoples using colour gradients and emotive horizon/eclipse visuals to represents the different outlooks on the future.
Made Thought (2023/2024)
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