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Self Initiated project:

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign

Brief / Make the connection is a speculative campaign working with TFL and NHS to show the neurological health benefits of cycling in response to data.

Solution / In this campaign, I wanted to encourage Londoners to understand the neurological benefits of cycling. By using data and TFL & NHS brand guidelines. I have created a printed leaflet and Instagram to help promote and communicate this idea using statistics from various sources to support the final outcomes. Using visual connections of the brain throughout was the main focus on communicating the information effectively to my audience within a strong visual identity.



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